Neither was your marriage, your home, or your business. Something of any value takes time and in most cases a long time to succeed.
When you first opened your business, you developed a plan for success, right?
You created forecasts of revenue...a timetable to profitability...and tactics to make it happen. After 2 weeks, 2 months, or even 2 years, you didn't panic and pull the plug did you?
Probably not...in fact...if it didn't start off like you planned, you probably went back to your plan and readjusted some numbers and came up with some new ideas to get it back on track.
That is because you were committed to its success!
Then why do most business begin to panic 2 weeks into an advertising campaign, when the doors haven't been blown off the hinges from all of the new customers?
Yes, I realize you are spending a lot of money, relatively, and you it kills you to see it not working immediately, but you have to realize that success takes time.
Here is why:
- Consumers are bombarded with 3,000 ad messages a day
- Only a sliver of potential customers are in the market on a single day -- what are the chances that they all hear or see your advertisement in a short period of time
- You have competition that has been telling consumers their message for years -- you better give new prospects a good reason to switch or be patient for them to change their habits organically
- Pavlov's Dog is Dead -- consumers no longer hear the "bell" (ads) and come running