Pavlov's Dog is Dead, Part II

We've trained him to distrust us! Year after year, the advertising community has rung the bell and offered our customers bogus sales, products that aren't available, or our worse, your lowest end products.

Oh, sure! We got their attention...even drove them to our stores, but at what cost? I'll tell you...our good will...their trust...future long-term customers!

The advertising world is based on being the loudest, most obnoxious! 80% of ads are focused on some kind of sale...sales only target the "transactional customers". These transactional customers are the first ones to show no loyalty and purchase from the lowest priced business.

WHY DO YOU SPEND 80% OF OUR AD DOLLARS TARGETING YOUR MOST DISLOYAL CUSTOMERS?

Because, most advertisers do not know how to connect with their key customers, the loyal customers who shop and buy day-in-day-out. The consumers who drive our revenue, but more importantly drive our profits!

The key to solving the advertiser's dilemma is to effectively reach loyal, relationship driven customers! We must retrain our customers to hear us, not just the sales bell, but to really hear and listen to what we have to say.