Forget Branding – What is your company’s DNA?

Branding is about manipulating consumers perceptions into the views in which you want your company to be seen.

Branding is what companies did in the 80’s, 90’s and even today when they didn’t understand the power of authenticity.

Authenticity is the currency for the 21st Century.

Authenticity is anchored to your companies ability to be transparent to your customers. Authenticity is what consumers get when you know what your company’s DNA really is.

The key to advertising and marketing success today is not about your marketing spin, your mission statement, or even what your company represents (i.e. your brand).

It is about knowing who you are, why you do what you do, and what makes your customers love you!

It is the very DNA of your company.