Have you ever wondered how Steve Wynn and Sheldon Adelson can afford to build gambling monuments in Las Vegas ??
They spend BILLIONS on their casino's and hotels, golf courses and canals, artwork and fountains.
Actually, this one is easy to answer...they win your money on the casino floor. ;-)
You see, casino's are prepared to win. The odds are stacked in their favor. They've done the research. They are ready for you to walk in their monuments with a wallet full of money and they will systematically take every penny from you, if you let them.
See to Casino's, gambling is not really a gamble at all. It is all about knowing the odds of a bet and knowing how their customers will react to the various sensory inputs.
So, my question to you is, if Casino's don't even gamble with gambling, why do you?
No, I'm not talking about your "business trip to Vegas". I'm talking about your advertising.
Every month, you roll the dice with your own money and hope that you get lucky. Everyone says that advertising is a gamble. Hell, I've probably even told a client or two that.
But, we are all wrong! Advertising doesn't have to be a gamble. In fact, it should be more science than art even.
So, the next time you decide to "roll the dice" with your ad budget, start to think like a Casino. Stack the deck in your favor.
