Is Time really Money?

We have heard it for years. Your Dad said it. Maybe even your Mom. And your first boss definitely said it.

"Time is Money", right?

I say that up till 3 years ago, this was not true. We didn't really act that way. We still wasted a lot of time trying to save money. We would go to 5 stores to find the best deal on a new TV. 10 car dealers to find the best deal on that new Ford Taurus. And maybe 20 different sales centers to find our new home.

If time was really money, we would not have ever done that, would we? No!

But, today, I believe that we have finally become so busy that we would rather trade money for time, which is why Sales Leads or Traffic is down.

See today, we no longer have the time, or more accurately want, to "spend" the time to visit multiple stores to find a better deal. No, today we go online and research our shopping options before we ever enter a store, dealership, or sales center.

We used to go to 10 places before we would buy one thing. Which meant we counted as 10 different leads to businesses, but only one sale.

Today, that same sale, only counts for 2 or 3 leads, because we only have the time to visit our top 2 or 3 options.

Traffic may be down, but our sales are either the same or up.

Which begs the question...how good is your website at selling your product?

If it is not really good, not only will your traffic be down, but your sales are probably down, too.