Wow...that seems really simple, but I am amazed how many small and mid-size businesses don't say anything worthwhile in their ads.
Oh, sure, they have a lot of words and pretty pictures in the ads. Most have a fabulous star burst exclaiming they are number one in something or have the greatest sale of the year, but they don't really say anything to their customers.
They don't speak in their customers language. They don't talk about what the customer cares about or even what they want.
Harsh Reality #1: Your customers do not care about you UNLESS you have something they want or can solve their problem...period!
Your ads must be focused around your customers. Say something they want to hear!
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