Seriously, the next buzz word to come from the mouths of marketing gurus...authenticity!
Yes, we have come full circle.
The next new spin for advertising is the truth! Yes, you heard me...your customers want the truth! Period!
Be direct. Be honest. Be real! No gimmicks...no puffery...no spinning.
Offer a good product or service at fair price (Note: I said "fair" price...that doesn't mean cheap or discounted. Give people a solid value for their money).
Offer creative that demonstrates that message in a creative and unusual way and repeat!
Next entry: Be Consistent!
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