I've been harping on how advertisers have trained Pavlov's Dog to not hear us anymore.
I never realized how bad we can be at this game. Not only are we screaming in his ears with louder and louder outrageous sales gimmicks...now Best Buy is just plain kicking the dog in the head with this latest scam! UNBELIEVABLE!
Best Buy has a secret intranet website that has higher prices on it than their consumer website! So that when a customer comes in and says that he found a lower price on the Best Buy website, the sales associate can pull up this bogus website and prove them wrong!
And Car Dealers have a bad name!
Is business so hard that one of America's best retailers has stooped to this level of scamming customers?
For the love God, will someone...anyone stand up and be real with their customers!
It is the ONLY WAY to re-train the dog. We must be authentic, honest, straightforward with our customers. Stop chasing the fickle price sensitive buyers...you don't need them! No one does!
Spend your time, your money, your message proving to consumers that they really matter. You care about their problem/need and you want to help solve it. Don't trick them. Don't lie to them. Don't pretend they are stupid.
They are not! The Internet has changed the rules of the game...consumers know more about your products, services, and pricing than most of your salespeople on the floor...guaranteed!
Treat them this way and I promise that you will see your sales rise. Your profits soar! And most importantly your brand will boom!
Best Buys' Secret Website for Consumer Bait and Switch Story
I never realized how bad we can be at this game. Not only are we screaming in his ears with louder and louder outrageous sales gimmicks...now Best Buy is just plain kicking the dog in the head with this latest scam! UNBELIEVABLE!
Best Buy has a secret intranet website that has higher prices on it than their consumer website! So that when a customer comes in and says that he found a lower price on the Best Buy website, the sales associate can pull up this bogus website and prove them wrong!
And Car Dealers have a bad name!
Is business so hard that one of America's best retailers has stooped to this level of scamming customers?
For the love God, will someone...anyone stand up and be real with their customers!
It is the ONLY WAY to re-train the dog. We must be authentic, honest, straightforward with our customers. Stop chasing the fickle price sensitive buyers...you don't need them! No one does!
Spend your time, your money, your message proving to consumers that they really matter. You care about their problem/need and you want to help solve it. Don't trick them. Don't lie to them. Don't pretend they are stupid.
They are not! The Internet has changed the rules of the game...consumers know more about your products, services, and pricing than most of your salespeople on the floor...guaranteed!
Treat them this way and I promise that you will see your sales rise. Your profits soar! And most importantly your brand will boom!
Best Buys' Secret Website for Consumer Bait and Switch Story
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