Long ago in a very different world, businesses could buy an ad on a prime time show on one of the three broadcast channels reach a 1/3 of the buying public and launch a new product instantly!Procter Gambel, Kraft and Sears had it is easy.
You do not. You no longer have the option to buy one :30 second commercial run it on broadcast TV and watch the people come running like Pavlov's Dog.
Ok...maybe Pavlov's Dog isn't dead...maybe he is just deaf.
Maybe he just can't hear anymore or more specifically has learned to ignore the bell. Possibly, we the advertising world rang the bell too many times and didn't deliver what we promised or worse yet what he expected.
We taught him to come, when the bell is rung and now, we've taught him to ignore us!
[Editor's Note: Yeah...we kinda already knew that! How do we fix it?]
Good question! Keep reading my blog and over the next few weeks, I'll give a "little" insight to how to overcome our deaf dog and retrain them to "trust" you and more importantly to comeback running the next time you ring your advertising bell.
[Editor's Note: If you can't wait till my next post...shoot me an email and we can take this conversation offline]
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