Research & Development Needed

The economy has still not recovered yet...companies are cutting budgets and employees as quickly as they can. Employees are nervous about their jobs and Management doesn't have a clue what the solutions are.



A lot of people would consider, now, to be an excellent time to panic, hide, and be very...very cautious.

I am not one of "those" people.

In fact, I believe today is the perfect time to push the envelope, blaze a new trail, and go against "conventional wisdom".

Now is the time to double down...to spend time, money, and resources into what will be next. Every recession has been the incubator of innovation and entrepreneurship! Oh sure, some of that is out of pure necessity, but that is a good thing. Let's look at the last couple of time periods for historic examples...

• Early 70's Recession - It lasted 16 months and unemployment spiked at 8.5%. This period spawned entrepreneurs like none before...FedEx, Microsoft, Oracle, Southwest Airlines, Apple, etc.
  


• Early 90's Recession - didn't last quite as long and unemployment was lower, but it still helped us create new companies, new ideas, and innovation. All of the dot com's (Amazon, Yahoo, Netscape, Google) come to mind.

One thing to consider with all of these successful companies is that they have 3 things in common:

• They all started during difficult economic times



• They all were innovators...whether completely new concepts or improvements on old ones...they came up with the "better mousetraps" that people were willing to pay for



• They were all started with people who were not afraid of risk, new ideas, or even paying for it on their credit cards.
  

So, will you remember this time for being one of the people that were scared or will you defy the "predictions" and go out and create! Now is the time to invest in yourself, your company, and your people.

Put more money in Research & Development, not less.

The "Next" great idea, product, or company is just waiting to be created...